Apple’s advancements in on-device AI, showcased at WWDC 2024, reveal significant improvements in their Neural Engine capabilities. The A17 Pro chip, found in iPhone 15 Pro models, supports AI functionalities previously limited to more powerful devices. This is achieved by efficient use of Neural Engines and optimizing DRAM usage. These innovations position Apple to outperform competitors in on-device AI, enhancing user experiences and expanding capabilities in mobile technology.